Branding – How To Be Relevant, Valuable and Successful In Online Business?

Brand recognition is an easy concept when you realize it isn’t a thing, but rather a feeling. What’s the feeling you share with others on social media, on your website, and in your business?

I’ve learned that I want to be known as witty, relevant, successful, and valuable. How about you? What is your word choice?

This year, as I was seeking through words to connect, I decided confidence would be my ‘word’. And I started using it in everything. At first, I thought maybe it was correct a word, something that might be relevant eventually, like after the year is over… Then, one morning I woke up, started getting dressed and realized the word meant more than fair something for later. It was my value word, the word I share with others, either visibly or invisibly. I feel confident.

Brand Recognition Markets YOU.

There are several ways you can market yourself, but here are a few of the better ideas you should be using to put yourself in a leadership position with your tribe:

  1. Be relatable. Relate to the interests and values of your tribe. Connect with them on a personal level. Know their name and something of value about each one.
  2. Be relevant. Seriously, you need to know what is happening RIGHT NOW and be part of that. Get involved. Share your opinion, and be sure it has significance with current events.
  3. Be recognized. If nobody knows who you are, they’re not going to make an effort to look for you anywhere. Be known. Be recognized. Be part of the social circle, and be involved.

Perception Matters for Leaders.How others perceive you make a huge difference in how they relate to you. If they perceive you as being greater than they are, above them, or over them in any way, they won’t connect straight to you. You want them to communicate instantly with you, and be comfortable with you.

When you set yourself apart, as the go-to-expert in your niche, you become a leader within your tribe. You’re not greater than your tribe. You’re equal to your tribe, and they feel comfortable coming to you with problems. You have solutions.

Connect With Your Tribe.

Your tribe relates to you when you share material interests. The basic elements of connection within your tribe will be elements of existence: food, shelter, and clothing. The significant reality of your connection is more than the provision. It is security. Do you make them feel secure? Are you their security blanket?

Brand recognition comes when your tribe relates to you on such an elemental level that they can’t exist without you. They NEED you. You NEED them. Let us show you how to connect with key concepts that help your market recognize your personal brand.

Article Source: 

How To Do Business In Facebook Groups?

Facebook groups are an excellent area to bring in leads, develop your email list and ultimately sell your products and services. Nevertheless, your group will fail if all you do is constantly try to sell stuff.

People are on Facebook because they like to socialize, and they’ll join your group because they are interested in what you have to say. So you have to get the conversation going. Here are six conversation ideas you can use on your Facebook group to get your followers communicating, connecting and socializing.

1. “What Is Your Biggest Issue About ‘X’?

Fill in the ‘X’ with a subject that has a connection to the market you are involved in. For example, if you’re in the fitness niche, a simple question to ask here would be, What is your biggest issue with lifting weights?

2. Talk About Something Off-Topic

People really like Facebook because they can talk about anything. Surprise your Facebook group members with the random topic that has nothing to do with your industry or market. It will engage their creative brains and get them interactive.

3. Show Your Personality

People join your group for a reason. They want to get to know you. However, they will only stay active in your group if they are drawn to you in some way. Show your personality in your posts and updates on your Facebook group so that your members can see you as a real person.

4. Promote Others

Your Facebook group is not just about you. Give your members some of the limelight. For example, once a week update your Facebook group with a post that promotes something from one of your members. This could be a blog post, article, video, info graphic, etc. This grows respect and trust of the people of your group, and can also reveal some great joint venture opportunities and cross-promotions with others.

5. Talk About Goal Setting and Achievement

Ask your audience, What’s the number-one goal you want to achieve following month or subsequent year? Keep a note of all the replies that you get from your Facebook group members as it provides an excellent insight of what your market is looking for. You can then show them how you can help them accomplish it.

6. Ask Simple, Two Choice Questions

Tea or coffee?Dogs or cats?Snow or sand?“. The simple style of these two choice questions makes them quick and easy to post and always gets people talking. Although they seem very basic, the interactions and discussions that they can create can be rather in-depth and enjoyable. You can make these questions industry-relevant, but you will get involvement no matter what you ask about.

Facebook groups are an excellent place to hook up with people in your industry and potential customers. However, doing it the wrong way can lead to lasting damage to your reputation and brand. Even so, doing it the right way ensures that you have the best possible chance for business success.

Article Source: