Keyword Golden Ratio (KGR) is not as effective as it was before 2020 – A case study
What is Keyword Golden Ratio (KGR)?
In the previous article, we discussed how to find long-tail keywords effortlessly using free tools. However, finding keywords that can be ranked immediately in Google is a bit trickier. Doug Cunnington, a famous internet marketer & course creator, has seen an excellent method to find such keywords that can rank immediately in Google upon indexing. His way of finding such golden long-tail keywords is called Keyword Golden Ratio, popularly known as KGR.
Creating content using KGR keywords helped to rank immediately in Google that is searched explicitly by the individuals that are in demand.
KGR is the quotient got when you divide the number of search results for a keyword in the title (Google Search Modifier: “allintitle”) by the number of searches for the given keyword in a month. Always, the quotient must be less than 0.25, for considering the keyword to be easily rankable. Such KGR keywords have low competition and high intent but are underserved. Having a keyword in a post title is a strong signal for ranking and outsmarting the competitors in Google SERPs.
Keyword Golden Ratio
According to Doug Cunnington, a right KGR keyword has two main characteristics:
1) Search volume of between 0 searches and 250 searches in a month
A quotient of less than 0.25 when you divide the number of search results for a keyword in the title (Google Search Modifier: “allintitle”) by the number of searches for the given keyword in a month. It’s that simple but looks complicated.
How to Find Keywords with KGR?
There are only two steps to finding the right KGR keywords.
1) Find long-tail keywords
As stated in the previous posts, there are premium, freemium as well as free tools for finding long-tail keywords. The following are some of the best Premium Keyword Tools, Freemium Tools, and Free Tools that help to find keywords in any niche for creating content.
a) Premium Tools
Ahrefs: Audit your website, explore competitors, research keywords & backlinks – all in one place. Powered by seriously big data & trusted by top SEOs
Semrush: SEMrush collects keywords with a search volume of at least ten queries per year. You can display your results in SEMrush Keyword Research Reports in ascending order by volume and get long-tail keywords
Moz: The keyword research tool with over 500 million traffic-driving keywords
Keywordtool.io: Fetches Google Autocomplete and other search engines to generate relevant long-tail keywords and related keywords for any topic
Keyword Finder: KWFinder covers both traditional and competitor keyword research to help you find long-tail keywords with low SEO difficulty
Longtail Pro: Generate hundreds or thousands of unique “Long Tail” keywords in a matter of minutes based on one single root keyword or multiple root keywords at once
KeywordKeg: Offers you five different keyword tools – Find Keywords (get data from 11 APIs), Import Keywords, Related Keywords, People Also Ask For Keywords
b) Freemium Tools
Keywords Everywhere: Keywords Everywhere is a browser add-on for Chrome & Firefox that shows search volume, CPC & competition on multiple websites
c) Free Tools
Soovle: Search suggestions and completions from the top providers on the internet. Easy to use, fast and efficient.
Answer the Public: Find out what questions and queries your consumers have by getting a free report of what they’re searching for in Google.
Keyword Shitter: Get the keywords with their search volume and CPC
WordTracker Scout: Keyword ideas from any webpage at the click of a button. Draws on Big Keyword Data from Wordtracker’s massive database of search terms
UberSuggest: Ubersuggest helps you generate keyword ideas for your content marketing strategy and production.
Google Trends: Explore how Google data can be used to tell featured stories. Explore the year through the lens of Google Trends data
Google Autocomplete: When you start a search on Google, you can quickly find info with search predictions. Search predictions are possible search terms related to what you’re searching
Keyword Surfer: Keyword Surfer is a 100% free extension that allows you to analyze Google search results without logging into or purchasing any app.
2) Evaluate Keyword Search Volume and allintitle Results:
a) How to find search volume for Keywords?
All premium and freemium keyword tools listed above do provide keyword search volumes in a month as soon as you start exploring keyword ideas. Keyword Surfer is another Chrome Browse extension that gives search volumes. All you will have to do is to find and select your keywords of interest with less than 250 monthly searces that have buying intent and informational topics relevant to the niche. The only thing you need to keep in mind is that each tool would provide a different search volume, some show for the United States, some for worldwide, and some may combine both the information.
b) How to find posts with a keyword in the title?
Google has several search modifiers, as detailed below. You need to add a modifier with a colon at its end before writing your keyword in the Search engine. To find posts with the keyword in the title to calculate KGR is “allintitle:.” To do this, enter in the search box of a search engine, allintitle: “Your Keyword Phrase.” SERPs will be displayed, reporting the number of matching pages below the search box.
What Google Search Modifiers Do Fetch?.
How to Calculate Keyword Golden Ratio(KGR)?
A simple way to derive KGR is just to create a spreadsheet with 4 columns, namely,
- Keyword Phrase
- Search Volume per month
- allintitle Results
- KGR – In this column apply the formula function, allintitle column/search volume column
A simple spreadsheet on the lines above as created by Doug Cunnington with slight modifications is available here:
Keyword Golden Ratio (KGR) Spreadsheet:
KGR spreadsheet is a tool to shortlist, low-volume, less competitive keyword, and phrases that are informative and having buying intent. A content around such KGR keywords can get indexed and ranked immediately in Google and other search engines.
Is KGR effective in 2020?
Simply, keywords with KGR of less than or equal to 0.25 cannot be said to be easy to rank. Nor can it be said that keywords with KGR greater than 0.25 are challenging to rank. Suppose, there is a keyword with 1000 monthly searches and has 250 posts with that keyword in the title; still, the KGR is 0.25, but the number of posts is higher at 250, then it is much difficult to get in the first page of SERPs. Therefore, limiting with keywords having search volumes of less than 250 is optimal for KGR.
Since the time required for analyzing KGR is more, we provide KGR research service, which can be accessed here. After finding the KGR keywords, the following assessment has to be done, to come with a useful content creating strategy.
- DA of the posts that contain KGR in its title
- Commercial strength of the keyword (buying intent & advertisements)
- The problem-solving purpose of the current content and left-out points
- Improvised content strategy to outsmart the competitiveness and rank
Keyword Golden Ration FAQ
What is the Keyword Golden Ratio (KGR)?
The KGR is a formula to find low-competition and higher buying intent keywords to outrank the competition in any given niche.
How Does KGR work?
Keyword Golden Ratio method works for finding out low-volume keywords that have fewer posts having the keyword in the title of the post that is easy to rank.
Is KGR restricted to any Search Volume?
Yes, Search volumes ranging from 0 to 250 monthly searches works well for the KGR method.
What is the formula to find Keyword Golden Ratio?
KGR is the quotient you get by dividing the number of posts with the keyword in the title by the number of search volume in a month for that keyword. The quotient of the formula should always be less than 0.25 for KGR to work.
Conclusion about Keyword Golden Ratio (KGR):
Most of the internet, affiliate and niche marketers have become aware of KGR and on-page SEO. Because of this, the KGR found yesterday, is losing the ratio within a few days. Thus, a keyword with KGR today become over competitive the next week. But, it cannot be said that KGR is ineffective in 2020 and beyond as there is always, low-hanging keywords fruit that can be dug. Creating content around such a KGR keyword is definitely an effective way to rank high in the SERPs and get targeted traffic to your website and thereby end up with profitable sales.