Facebook groups are an excellent area to bring in leads, develop your email list and ultimately sell your products and services. But your group will fail if all you do is constantly try and sell stuff.
People are on Facebook because they like to socialize, and they’ll join your group because they are interested in what you have to say. So you have to get the conversation going. Here are 6 conversation ideas you can use on your Facebook group to get your followers communicating, connecting and socializing.
1. “What Is Your Biggest Issue About ‘X’?
Fill in the ‘X’ with a subject that has a connection with the market you are involved in. For example, if you’re in the fitness niche, a simple question to ask here would be, “What is your biggest issue with lifting weights?”
2. Talk About Something Off-Topic
People really like Facebook because they can talk about anything. Surprise your Facebook group members with random topic that has nothing to do with your industry or market. It will engage their creative brains and get them talking
3. Show Your Personality
People join your group for a reason. They want to get to know you. But they will only stay active in your group if they are drawn to you in some way. Show your personality in your posts and updates on your Facebook group so that your members can see you as a real person.
4. Promote Others
Your Facebook group is not just about you. Give your members some of the limelight. For example, once a week update your Facebook group with a post that promotes something from one of your members. This could be a blog post, article, video, infographic, etc. This grows respect and trust with the people in your group, and can also reveal some great joint venture opportunities and cross-promotions with others.
5. Talk About Goal Setting and Achievement
Ask your audience, “What’s the number one goal you want to achieve next month or next year?” Keep a note of all the replies that you get from your Facebook group members as it provides an excellent insight of what your market is looking for. You can then show them how you can help them accomplish it.
6. Ask Simple, Two Choice Questions
“Tea or coffee?” “Dogs or cats?” “Snow or sand?”. The simple style of these two choice questions makes them quick and easy to post and always gets people talking. Despite the fact that they seem very basic, the interactions and discussions that they can create can be rather in-depth and enjoyable. You can make these questions industry-relevant, but you will get involvement no matter what you ask about.
Facebook groups are an excellent place to hook up with people in your industry and potential customers. However, doing it the wrong way can lead to lasting damage to your reputation and brand. But doing it the right way ensures that you have the best possible chance for business success.